BYOB by Rebecca Penmore

On a hot summer’s day when hydration was the name of the game, Pentagram designer Rebecca Penmore noticed that our bottles of tap water are much more than liquid containers – they are an extension of our personality.

“The aim of my poster is to encourage people to carry their own bottle of tap water and avoid countlessly re-buying mineral water. I have used the well known acronym BYOB as a simple and straightforward way to communicate this message,” says Rebecca. “Bringing your own bottle is not only an easy way to reduce your global footprint, but it can be a great form of self expression!”

Why?

Our never-ending thirst for Evian has left billions of plastic bottles bobbing around in the ocean or gathered in vast flotillas such asThe Pacific Trash Vortex. We’ve even created a new microbial ecosystem that scientists have dubbed the ‘plastisphere’. It’s simply got to stop.

How?

Stick with a sexy water bottle that will last for years, not minutes. Whether you’re an explorer, a purist, a happy camper or a hipster, there’s a bottle to suit everyone.