Don’t Don’t by Emily Oberman

New York Pentagram partner Emily Oberman tweaks the iconic ‘Walk Don’t Walk’ street sign so it beams a message that we believe in.

“I was sitting with my team and we were tossing around something like “Don’t Not Walk” as kind of a variation on “Just Do It” and someone said what about “Don’t Don’t Walk”, and it was a little silly and also perfect. Those words, plus the little word ‘Walk’ at the bottom of the poster, feel so powerful – two statements made from four words that are actually only two words say it all.”

Why?

A study in Sydney found that motorists face a higher rate of emission exposure than people who walk or cycle.

How?

Having caught our attention with their ‘buy one, get one tree’ campaign, Planet Flops are perfect for summer strolls. They are made from naturally sourced rubber and you receive 10% off your next order for each pair you recycle.