Roast beef by Hiromi Suzuki

The last poster in Hiromi Suzuki’s anti-meat series puts the carbon cost of roast beef into perspective.

“Japan is the world biggest buyer of beef but isn’t a top player when it comes to producing beef. Imported beef comes from all over the world to feed steak-hungry consumers in Japan, yet the small price they are paying doesn’t match the large cost to the environment.”

Why?

We are slow-cooking, spit-roasting and char-grilling like the world is about to end. If we are all a little more careful about our meat consumption, we won’t wreck the ozone layer and the world won’t end any time soon.

How?

Become your own greengrocer. Nourishmat will help you grow vegetables and herbs in your own back yard – even if your urban garden is so small you couldn’t park a mini in it.