Bloody Meat by Mathieu Frossard

Visual artist Mathieu Frossard has treated us to a stomach-turning poster to tie in with the UK’s National Vegetarian Week.

“In every creative production, the visual aspect remains one of the key elements as it helps catch the attention of the viewer and thus communicate a message in a more efficient way. The image is intended to be a disgusting yet fascinating representation of flesh. Like an attractive revulsion, I hope it can capture a viewer’s attention to deliver the message: slow down on the meat and go for more vegetables.”

Why?

It takes over 11,000 litres of water to produce half a kilo of beef. This is the equivalent of taking a seven-minute shower every day for six months.

How?

The VegOut app reviews and directs you to vegetarian and vegan-friendly restaurants wherever you are in the world, making green dining more practical than ever before.