Softer Slower by Huntley Muir
Su and Donna, the two halves of artist duo Huntley Muir, have painted a poster that encourages people to be more tender on the accelerator.
“We decided to cut our speed by 10 miles an hour to save fuel and cut pollution and noise. It really works – we do use less fuel, it’s safer, less stressful and we don’t even notice the difference. And we are below the legal speed limits as well. Such goody two shoes.
Our idea was to make slowing down look sexy instead of finger wagging by using the image of a woman’s foot on the pedal so often used in movies to convey noirish femme fatale sexiness & danger with a reverse message so to speak.”
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