Less Baggage by Elisha Cowins

Graphic design graduate Elisha Cowins has created a poster to remind us that much of the environmental damage done by flying anywhere and everywhere is invisible.

“The idea behind the artwork is to show that behind every action there is a consequence whether it can be seen or not. Everyone has baggage in all senses of the word and we shouldn’t have the weight of the world and all that rely on it to weigh us down just because we are selfishly defined by fast, easy modes of transport rather than those that will be beneficial and less harmful for our futures. Fly less.”

Why?

Flying is not only energy-intensive; it’s cramped, classist, horrifically expensive and comes with dreadful food.

How?

Individuals and businesses alike must ask themselves the question, “do I need to fly or do I want to fly?” Family holidays closer to home are more cost-effective and less stressful than cramming into a clammy plane to Dubai, while businesses can choose videoconferencing over flying visits for precisely the same reasons.