Eat Uglier by Harriet Stansall

Illustrator Harriet Stansall serves up a second poster for her ‘Eat Ugly’ campaign against food waste, which inspires shoppers and supermarkets to look beyond the aesthetics of fresh produce and buy it on the basis of taste.

“I wanted to make a series of posters about food waste that reflect the influence of propaganda/beauty campaigns,” says Harriet. “This is a campaign to show that fruit and veg come in all shapes and sizes, and that we should look past their unfortunate looks and take pride in picking the ugly vegetables up off the supermarket shelves. In doing so, we can minimise mindless food-wasting”

Why?

61% of Brits are concerned about the environmental impact of our food and groceries when we shop, but that doesn’t stop us picking only the most perfect peaches. Our choosiness means supermarkets like Tesco have to source more produce than we could physically eat to put on a nice display, which resulted in a fifth of their fruit and vegetables going to waste last year. Bad news for greenhouse gas levels, food miles, packaging, pesticides and water use.

How?

Not only do we fuss over which fruits are the most shiny and shapely when buying them, we’re also extremely wasteful when it comes to eating them, throwing out almost an entire meal a day and wasting £60 a month. Give ugly fruit and veg a chance, and don’t bin it once you’ve bought it.

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