Meet the Winners of the WPP New Blood Brief

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Meet the Winners of the WPP D&AD New Blood Brief

 

Earlier this year, WPP asked young creatives to create a campaign for Al Gore that not only makes people accept we have a problem, but persuades them to do something about it. Of course, we were eager to see what people would come up with, as ‘change habits, change the world’ is very much what we ask of contributors who tackle our Creativity V Climate Change brief.

Here is a quick run through the seven savvy winners…

Project One Percent

Jacob Jelen

“Project One Percent is a global climate movement. Our aim is to change the way money is invested so that big polluters get less money and clean companies get more. We are coming together to champion an investment tool designed to redirect investment away from big polluters towards cleaner, more efficient companies. This way the world’s largest companies get an economic incentive to reduce their carbon emissions and tackle climate change in a language they understand: money. The objective of Project One Percent is to persuade the world’s financial institutions to move 1% of their funds into supporting this mechanism.”

 

Project Scapegoat

Jacob Norremark, Stefan Arnoldus

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The Global crisis is real. And as the word “crisis” suggests, it’s something we have to deal with immediately. With “Project Scapegoat” we’ve taken a new, quirky and irreverent approach to make people realize the seriousness of the situation. Based on the human insight that if you mess up you can either take responsibility… or you can take the easy way out and blame someone else, we’ve made this project. Enjoy!”

 

The Green Switch

Paul J. de Ridder, Yme Gorter

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“The Green Switch is a button on the Google website that alters the Google algorithm by adding ecolabels to the equation. So on eco-friendly companies and products are rewarded with top search results in Google. This will force less eco-friendly companies to become greener to maintain an competitive online presence.”

 

Green Streets

Marc Lewis

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“With recent floods people in the UK are seeing the effects of climate change on their doorstep. We can no longer wait for political change, we need people to change their energy use street by street. We aim to get streets to compete to be green. The big sign of success is having your street sign changed to a green one.”

 

Do Zero For Climate Change

Afshin Piran, Fabian Lakander, Linda Kraft, Pia Hansson Näslund, Sebastian Sandberg

Many households have a temperature way too cold in their freezers. This increases your power consumption – which causes harm to the environment. You only need 0 °F to preserve food and ice cream. Many freezers don’t have a thermometer. The campaign “Do Zero For Climate Change!” informs and enables the world population to adjust the temperature in their freezers to 0 °F. This is achieved by re-designing the ice cream boxes; also appending a therm-0°-meter to it. This results in a tastier ice cream, a lower electricity bill, and the consumers do great for the environment – habits are changed on a log term.

 

Food Print Diet

Vita Vilcina

“Foodprint Diet” is a campaign to encourage people to buy seasonal and local food. A study released by Envido, found that the majority of people would buy local goods if product labels showed the number of air miles involved in a product’s journey to market. I created a calendar that shows you which vegetables are currently in season. I also took the concept to mobile with an app that lets you browse seasonal recipes and find local farmers markets. I have also proposed the concept of adding airport baggage tags to the food products which have traveled and used lots of carbon dioxide.”

 

FIXR

Bethany Applebee, Stan Bennett

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“Massively cut down on carbon wastage by getting young people to repair their electronics rather than replacing them.”

All images via D&AD