This Because is popping up

This Because promotes brilliantly designed products that do good for our environment and for our society. They tell their stories, build their brands and sell them, making it easier for everyone to think before they shop. Together, we can stand up to the high street and create a new generation of informed shoppers who – whenever they spend money – are contributing to a more generous and lasting world.

Almost three quarters of millennials consider social issues – like sustainability, human rights and fair trade – before they shop. Opinions are changing, and fast fashion, sweatshops, polluters and tax avoiders are finally going out of style.

We know that shoppers want their products to have a purpose and we know that the market hasn’t caught up. Even if we want to shop ethically, when we’re rushing to buy things for our families and our friends it becomes difficult to find desirable ethical goods, or find any at all. So this Christmas, This Because is making it easy by setting up a one-stop shop filled with beautifully made, socially minded goods.

We’ve partnered with eight brands to sell homeware, food, drink and accessories. Each product is lovingly made by businesses that tackle social and environmental problems including: social stigma against those with autism, epilepsy and mental health issues; the rehabilitation of prisoners; increasing employability of blind people; the introduction of fairness throughout supply chains; and upcycling waste.

The shop is part of This Because’s larger campaign to help people to think before they shop.

“As consumers we have the power to choose a better world,” says Zoë Quirk, Founder of This Because. “Our goal is to curate brilliant products so that shoppers can be sure that the money they spend has a positive impact. Through our website and pop-up shop we hope to make socially minded shopping easy and desirable for everyone.”