Travel Well by Neville Brody

Neville Brody is one of the most prolific and influential graphic designers of his generation: a leading type designer, art director and Head of Communication Art & Design at the Royal College of Art. Like alternative road markings, the type in his cinematic poster lays out the five yellow principles of greener travel.

Why?

Transport accounts for 13% of global greenhouse gas emissions, a rather unlucky figure. If we all walked more, cycled more, ditched our cars, took public transport and flew a little less, it would help cut it down to 7% and turn our fortunes around.

How?

Sometimes green travel isn’t an option and we’re forced to take the car or catch a flight. To make us feel better about it, try out this carbon calculator from The Converging World – it puts a price on the carbon footprint of each journey we make and suggests a donation to offset it. The money we give supports social and environmental projects in UK and Indian communities.

Join the world’s biggest celebration of our brilliant planet and sign up for Earth Hour on 29 March at 8.30 pm.

You can buy this poster from Easyart as an A2 print (59 x 42 cm) on sustainably-sourced paper using water-based inks for £14.95. Please follow the link to be taken to the Easy Art site. Proceeds go to the Do The Green Thing charity to help sustain the service we provide.

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