Let’s Ride by Josh Higgins

Josh Higgins built and led the design team behind Barack Obama’s 2012 presidential campaign and is now Communication Design Manager for Facebook. Using fresh colours and geometrical shapes, his poster rallies the world to do more bike riding and less driving.

“I have always loved cycling and rode a bike since age 6 because it is fun,” says Josh. “Now I am a bit older I realize it is so much more. Riding a bike is a proven stress releaser. It is great for our environment and whether you are riding purely for pleasure or to get from point A to point B, you will arrive feeling relaxed, energized and happier about the world.”

Why?

Despite Portland holding the title of America’s Most Bike Friendly City, only 6% of commuters go on bike – a figure slightly overshadowed by the 43% that cycle to work in Amsterdam. Some places are miles better for bikers, so if you want to be greener, feel richer, live longer, why not play with the idea of setting up on another city?

How?

American road trips don’t have to be about blistering down Route 66 in a red open-top mustang. Here are 25 incredible road trips you can make on two wheels.

Join the rest of the world in switching off your lights for Earth Hour this Saturday at 8:30 pm.

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