Gaylord Says by Gaylord Nelson
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Gaylord Says by Gaylord Nelson

This week we celebrated the 44th annual Earth Day – the brainchild of U.S Senator and sustainable thought leader Gaylord Nelson. To commemorate the event, a bunch of creatives clubbed together to visualise a compelling soundbite taken from his Senate speech in 1970 in which he proposed a battle plan for tackling the “environmental crisis.” In his own words.

“There is a great need, and growing support, for the introduction of new values in our society—where bigger is not necessarily better—where slower can be faster—and where less can be more.”


The latest IPCC report warned that if we carry on as we are, we will see a global temperature rise of between 3.7C and 4.8C before 2100. If we race through life, consuming until our hearts content and wasting until the world’s resources waste away, future generations may be paddling to work, which would be utter chaos.


Go to and join over a billion people around the world in pledging to act in a way which is kinder to the planet.



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