C’mon Get Tappy by Emily Oberman

C’mon Get Tappy by Emily Oberman

Pentagram’s Emily Oberman and Alex Stikeleather wanted to convince people to stop drinking bottle water by making tap water fun again.

“The idea came up as a joke,” says Emily. “To me it is the personification of what’s great about drinking tap water. It harkens back and is cheery in the same way that musicals of the 30s and 40s were cheery during a depression or a war. And the call to action, C’mon Get Tappy, just summed how we were feeling and is in keeping with the musical style and feeling of the image (it is a reference to the Judy Garland song, the Partridge Family theme and even an Elvis Costello album).”

“As far as the style goes, this was basically the original sketch. We tried to make it more ‘realistic’ but it just didn’t work and got overwrought very quickly. I just love how silly and dumb this is – and that’s what makes it smart.’

Why?

Bottled water releases over 1,000 times more CO2 per litre than tap water, costs over 1,000 times as much, and tastes EXACTLY THE SAME.

How?

If you want water on the go, buy a funky water bottle or a collapsible one and top it up before you leave the house.