Get Weird by Dan Germain and Ben Williams

For the final poster in our Earth Hour campaign, Dan Germain, the Creative Director of innocent, worked with Ben Williams to create this image highlighting the good things that happen when you turn off the lights.

“Worrying about climate change is all very well, but the real question is… how will it affect our sex lives? Football matches? Discotheques? You know – the important stuff. Our poster sets out to investigate this possible future, where everyone lives in the dark, all of the time, forever, as the dust rises from an eternal and ever-raging global sandstorm, created by our insatiable demand for everything, right NOW. So please don’t f*ck the planet up, or there’ll be no more discos, and no more sex.”

Why?

In 2012,  5,251 cities and towns in 135 countries and territories in all seven continents participated in Earth Hour. Now it’s your turn.

How?

Tonight is the night – so lights off at 8:30pm local time. Happy Earth Hour!