Enjoy Responsibly by Dan and Ray

Dan Norris and Ray Shaughnessy, creative directors at Wieden + Kennedy, are certified meat addicts – and they wanted to create a poster that encouraged themselves and others to go easy on the meat:

“We’re pretty greedy, especially when it comes to meat, so it seemed like an obvious subject for us to deal with. We hope that by encouraging people to ‘Make Meat a Treat’ we can help them to reduce their meat consumption which in turn will help to reduce the industry’s CO2 footprint. And from our selfish meat-eating point of view, we’re looking at it as a form of carbon off-setting so we can keep enjoying it too. It’s a classic win-win-win situation.”

Why?

Meat production is responsible for 18% of greenhouse gas emissions – more than all the cars, trucks, planes, trains, and ships in the world combined.

How?

Download our meat aversion podcast and listen whenever you feel tempted.