Learn Instead by Harry Pearce

Pentagram’s Harry Pearce was struck by how many of us seem to have forgotten how to use our feet.

“I wanted to do a poster about walking because walking is the most natural human thing to do. It’s what we’re built for, and what we’re built to do more of.”

“The poster is about subverting a common symbol to a new purpose. Taking a symbol that’s about learning to drive, and recycling it to inspire someone to walk more. Learning to drive is learning to do the wrong thing for the planet, and learning to walk is learning to do the right thing.”

Why?

Walking significantly improves our health – building stamina, burning excess calories and helping to keep a healthy heart. Most people walk between 3,000 and 4,000 steps a day, but by increasing this to 10,000 you can burn up to 440 calories, reduce emissions and see a lot of lovely things along the way.

How?

If you need some inspiration to ditch the car and get walking in the city then watch this brilliant little film, Urban Rambler. Then, sign up to your local ramblers club.