Feel The Wheel Love by Serafine Frey

Serafine Frey encourages us to ‘feel the wheel love’ and what better time to do so? There can be few experiences more pleasant than cycling in summer – the sense of freedom, the sun-soaked vistas, the cooling breeze. Frey’s bold poster reflects such possibilities, reminding us to escape the office and fall head over heels in love with our bikes.

“My bike is the most important object I own. I ride it to work everyday,” says Serafine. “On my days off, it transports me, with the assistance of some awesome foot power, to all the lovely bars and cafés where my friends wait. And, when the weather is right, my bike and I like to venture off to the lake. I love the feeling of independence I get with my bike. This self-rule comes from the knowledge that I have the ability to ride on any street, pathway, walkway or surface that I please.

“My bike is a very patient and humble object. It never complains when I leave it astray for a few hours, the environment has only good things to say about it, and it does wonders for my health. It is a simple uncomplicated object that I never want to live without.”

Why?

Cycling is the perfect mode of transport – it doesn’t just make you healthier, fitter, stronger – it makes you happier.

How?

Cyclr provides us with twenty-five cycling gadgets that will make hopping on your bike that bit more appealing this summer.